The star pit wikipedia
”, However, due to false publicity and the development of e-commerce, Let the earliest form of live shopping die.
#THE STAR PIT WIKIPEDIA TV#
Many people think that in the early years, TV shopping was also a kind of live shopping, People can buy goods without leaving home, Meet the needs of convenience to a certain extent, Undeniable? “ It is indeed. Therefore, it can effectively avoid the grey operation behind the industry, Stay away from “ Pit ” Labels are particularly important, We might as well stand in the perspective of merchants, Starting from the essence of e-commerce live broadcasting, let's talk about the problems in cooperation and development. Such as : Millions of fans bloggers sell single digits with goods, Current sales curve growth, The refund rate increased exponentially the next day, Happy and sad, What a toast to Chaoyang, A toast to the moonlight. īut the reality is really like everyone's ideal ( consumer ,KOL, merchants ,MCN) Win win ? No, it isn't, It will only leap to the cruel side. Many brands are ready to move, A man with a broken head wants to enter “ Live broadcast delivery field ”, Try to make a profit from it, If you don't believe it, you can investigate several FMCG brands, In the process of communication, there will always be “ Live webcast red recommendation ” Equal word. Short video in recent two years, There is no doubt about the popularity of live e-commerce, Become a traffic base Many big men have also entered the game, There was Luo Yonghao and Dong Mingzhu, Yu Minhong, Li Guoqing Traffic also gives birth to KOL、MCN、 The guild and other parties have the opportunity to. When the growth of the whole Internet slows down, the user competition will intensify, Then more brands suffer from “ Flow anxiety disorder ”, What do I do ? We often say “ Where is the user, Where the brand is going ”. Standing on the TOC The angle of, Almost all business models are seizing users' mind and time. Technology generally appears in 2B field, Pattern 2C Mostly. What is the root of innovation ? Technology driven development is to meet “ Unresolved needs ” or “ Solve the unsolved problem of a large amount of labor cost investment in the past ”, Model driven development increases people's transaction costs. In my opinion, all business in China can be roughly divided into two types :ġ.